About the Designer Flora Nikrooz


meet Flora

It is quite obvious why Flora has been the creative force behind this brand of sensual, soft and beautiful sleepwear. She is very passionate about making women everywhere feel special. Her vision and attention to detail, and quality workmanship has set her apart as an industry leader.

  • Aug. 1981  Flora pursues her vision of designing lingerie and establishes a small start-up company in the basement of a lingerie store.

  • Jan. 1982  Flora gets married and establishes the Flora Nikrooz Collection featuring 12 pieces sold first at Macy’s followed by Bloomingdale’s and Victoria Secret.

  • Dec. 1982  Her infamous teddy, Frou Frou, gains attention in the fashion industry and becomes “the talk of the town.”

  • 1985  Flora launches a collection of sleep-wear peignoir sets.

  • 1986  Flora gives birth to a beautiful daughter, her ultimate pride and joy.

  • 1987  Establishes a Bridal Collection which is sold at Saks Fifth Avenue as bridal shops emerge at retailers.

  • 1989  The Brand goes global when Flora’s husband and business partner, Marvin Backer, introduces the Collection in Harrogate, England; Dusseldorf, Germany; and Paris France.

  • 1991  The Bridal Collection becomes an instant success, selling in 12 different countries, including the Middle East, Japan and China.

  • 1995  Establishes a division of underpinnings, a collection of bustiers and tops priced under $200 with gorgeous laces and an amazing fit—pieces so versatile they are worn as fashion outside bedroom—an immediate trend & sellout.

  • 1998  Wins Glamour Nightwear Collection hosted by Lingerie Awards.

  • 2002  Flora Nikrooz business is sold to Age Group Ltd and begins an amazing partnership.

  • 2005  Establishes a second line, called Flora by Flora Nikrooz.

  • 2009  Is featured in Victoria’s Secret flagship stores and collaborates on private label.

  • 2016 Flora Nikrooz becomes part of the new Essential Brands family, founded by business leader and entrepreneur, Richard Adjmi.



  • Today Flora Nikrooz lingerie is available in several department stores and boutiques worldwide. Flora was recently selected as one of FIT's Critic for the Future of Fashion. Flora is an integral part of FIT's Advisory Board and continues to inspire.

“my love of fantasy drives my designs…” —Flora Nikrooz

Flora’s unique design sensibility & commitment to excellence are evident in every design and every glorious detail.